Heritage Notes

BMW E30: The Design That Built a Cult of Owners

BMW E30: The Design That Built a Cult of Owners

Marc Dubois

The BMW E30 won on styling, motorsport, and a decade of owners who refused to leave it alone.

BMW E30: The Design That Built a Cult of Owners

Marc Dubois

The BMW E30 won on styling, motorsport, and a decade of owners who refused to leave it alone.

The 1908 Test Behind Cadillac’s Standard of the World

The 1908 Test Behind Cadillac’s Standard of the...

Marc Dubois

A 1908 test in England broke three Cadillacs down to 2,163 parts, then rebuilt them using only hand tools. That test produced Cadillac’s most famous slogan.

The 1908 Test Behind Cadillac’s Standard of the...

Marc Dubois

A 1908 test in England broke three Cadillacs down to 2,163 parts, then rebuilt them using only hand tools. That test produced Cadillac’s most famous slogan.

Land Rover history: the 1947 Anglesey sketch that built a brand

Land Rover history: the 1947 Anglesey sketch th...

Marc Dubois

Land Rover began as Rover’s answer to a steel ration, sketched on an Anglesey beach in 1947 and built from a spare Jeep chassis.

Land Rover history: the 1947 Anglesey sketch th...

Marc Dubois

Land Rover began as Rover’s answer to a steel ration, sketched on an Anglesey beach in 1947 and built from a spare Jeep chassis.

Tokyo Sports Car Club: the airbase roots of JDM gymkhana

Tokyo Sports Car Club: the airbase roots of JDM...

Marc Dubois

American airmen at Tachikawa Air Base pioneered gymkhana in Japan. And to this day, their enamel badge still gets traded at midnight.

Tokyo Sports Car Club: the airbase roots of JDM...

Marc Dubois

American airmen at Tachikawa Air Base pioneered gymkhana in Japan. And to this day, their enamel badge still gets traded at midnight.

The Fratzog: Dodge’s real geometry, made-up name

The Fratzog: Dodge’s real geometry, made-up name

Marc Dubois

The iconic Fratzog first appeared on a 1962 Polara grille. Sixty years later it came back as the illuminated badge on a 2024 electric Charger and is still going strong.

The Fratzog: Dodge’s real geometry, made-up name

Marc Dubois

The iconic Fratzog first appeared on a 1962 Polara grille. Sixty years later it came back as the illuminated badge on a 2024 electric Charger and is still going strong.

Ford Mustang Pony: Sixty Years of the Running Horse

Ford Mustang Pony: Sixty Years of the Running H...

Marc Dubois

The running horse looks simple. Getting there took a contested name, a hand-carved wooden master, and sixty years of argument about which way it should face.

Ford Mustang Pony: Sixty Years of the Running H...

Marc Dubois

The running horse looks simple. Getting there took a contested name, a hand-carved wooden master, and sixty years of argument about which way it should face.