Heritage Notes
Ford Mustang Pony: Sixty Years of the Running H...
The running horse looks simple. Getting there took a contested name, a hand-carved wooden master, and sixty years of argument about which way it should face.
Ford Mustang Pony: Sixty Years of the Running H...
The running horse looks simple. Getting there took a contested name, a hand-carved wooden master, and sixty years of argument about which way it should face.
BMW 50 Years M: why the 1973 badge returned
In 2022, BMW turned 50 and reissued the staggered-semicircle emblem from half a century earlier. The tricolor has a stranger origin than most people realize.
BMW 50 Years M: why the 1973 badge returned
In 2022, BMW turned 50 and reissued the staggered-semicircle emblem from half a century earlier. The tricolor has a stranger origin than most people realize.
Aston Martin wings logo: the 1932 redesign that...
From Sammy Davis’s hand-drawn scarab in 1932 to Peter Saville’s 2022 digital overhaul, the Aston Martin wings emblem is a record of every ownership change and near-collapse the marque came...
Aston Martin wings logo: the 1932 redesign that...
From Sammy Davis’s hand-drawn scarab in 1932 to Peter Saville’s 2022 digital overhaul, the Aston Martin wings emblem is a record of every ownership change and near-collapse the marque came...
Bruce McLaren’s kiwi emblem: history, design, a...
The kiwi on Bruce McLaren’s original 1964 crest was not decoration. It was a declaration of origin, drawn in the language of classical heraldry when racing teams still thought in...
Bruce McLaren’s kiwi emblem: history, design, a...
The kiwi on Bruce McLaren’s original 1964 crest was not decoration. It was a declaration of origin, drawn in the language of classical heraldry when racing teams still thought in...
Jaguar Growler emblem: origin, symbolism, and 7...
The Growler spent 74 years staring down the road from Jaguar’s grille. Here’s where it came from.
Jaguar Growler emblem: origin, symbolism, and 7...
The Growler spent 74 years staring down the road from Jaguar’s grille. Here’s where it came from.
Alfa Romeo badge history: two symbols, one tram...
A designer sketched the Alfa Romeo crest at a tram stop in 1910, combining a crusader’s cross and a serpent from Sforza Castle. Every revision since has been a negotiation...
Alfa Romeo badge history: two symbols, one tram...
A designer sketched the Alfa Romeo crest at a tram stop in 1910, combining a crusader’s cross and a serpent from Sforza Castle. Every revision since has been a negotiation...